Great strategy underpins successful business

Communicating strategy is a complex, dynamic and an evolving process. We interpret your vision and strategic goals so they can be easily explained to the people who need to understand – your stakeholders, board and decision makers, as well as relevant interest groups key to your business success.

We enable decision-making

Complex concepts can be difficult to explain, so it’s critical that factual information is communicated in a way that enables informed decisions to be made. In collaboration with your organization, we employ innovative, smart visual tools that cut through the confusion and ambiguity, and deliver consistent, compelling messages. Stakeholders have confidence in your strategy and capabilities and, as a result, better decision-making is achieved.

Together we drive transformation 

For over 20 years we’ve built relationships with clients who have valued our expertise, passion, commitment and professionalism. We’ve partnered with some of the biggest names on the planet including Shell, BP, Siemens and Kinder Morgan. These companies trust us to work with them to explain their strategy, uncover insight and drive transformation.  

Sam Chaffey

Executive Chairman

Since starting the company in 1995, Sam has established Truescape as a global industry leader for strategic visual communication of major capital projects in the energy, mining and infrastructure industry sectors.

Sam is an experienced business creator. Prior to founding Truescape, he spent over 12 years building a successful food trading business, exporting products from New Zealand to the USA as well as undertaking property development projects in his home town of Christchurch, New Zealand.

Tony Coggan

Executive Director

Based in San Diego, California, Tony oversees all Business Development activities across the Truescape Group. With over 20 years of experience in the energy and infrastructure sectors, he is able to advise multi-national corporates on how to accurately communicate complex messaging to diverse audiences in a way they will understand.

He has a wealth of experience working on major capital projects in the energy and oil and gas sectors across Australasia and North America, and has extensive experience providing expert testimony under cross examination before court and hearing panels in New Zealand, Australia and North America.

Email: [email protected]
US Cell: +1 518 538 3236

Alan (Mac) Mckinney

Chief Operating Officer

With over 35 years of experience of working in the power industry, Chief Operations Officer Alan McKinney, aka Mac, is responsible for the production work that we undertake. Prior to joining Truescape in 2014 he successfully developed large green fields energy projects from conception through to business case sign off in preparation for construction.

During this time Mac spent over 14 years engaging with a broad range of stakeholders both internal: CEOs, CFOs, Project Directors, and external: land owners, regulators and government officials. Mac shares these experiences with our clients as they navigate the complex and difficult paths that can be stakeholder engagement. He is also a member of the Project Management Institute®.

Carlo Stark

Project Director

Having worked as a 3D modeller, industrial designer, and manager of his own design office in Germany for many years, Carlo understands all of the complex processes involved in the preparation of survey-accurate simulations.

Having been with Truescape since 2007, Carlo has gained in-depth knowledge dealing with large scale transmission projects. He has helped clients in the US, Canada and Australasia to develop tools which specifically address the particular issues these projects face during public outreach and consultation.

Elliot Payne

Senior Project Manager

Elliot has a key role within Truescape that involves working with our clients in order to gain an understanding as to what their key objectives might be. He draws on his extensive experience within the visualization industry to provide a product that meets those objectives. He is also directly involved with managing the production team as these products are developed.

Elliot has been with Truescape since 2010 and in that time he has worked with a broad range of clients within the energy, gas, power and infrastructure sectors. He enjoys the challenges that this role brings and gets a lot of satisfaction in seeing our clients succeed in achieving their objectives.

Shane Berry

Senior Project Manager

Shane has extensive 3D visualization and project management experience. Before Truescape he worked in various office locations for a leading multi-national design, planning and engineering firm. He has also managed his own visualization business.

Shane has been with Truescape since 2014 and has worked with a broad range of clients within the energy, gas, power and infrastructure sectors. He maintains a high level of coordination with clients and consultants, ensuring that projects are delivered on time, within budget and expectations are exceeded.

Recently, Shane has been working on mining, oil, gas, transmission and infrastructure projects in Australia and North America.

Austin Beausoleil


Based in our Houston, Texas office, Austin works with our clients to ensure that their specific Truescape objectives are being achieved. He manages our USA operations, as well as travels around the country taking care of a wide range of site specific activities that support our clients’ requirements in regards to visualization and data collection.

A decade of experience owning and operating his own business along with his background in Architectural and Landscape photography provides Austin with a solid foundation for visualizing large infrastructure projects. With Truescape since 2012, Austin has worked on a variety of large scale Solar, Gas, Mining, Offshore, and Transmission projects for Truescape clients to explain complex information and concepts.





We can’t talk about many of our projects,
fortunately our client list speaks for itself.

  • Transmission
  • Mining
  • Oil & Gas
  • Infrastructure
  • Wind
  • Solar
  • Hydro
  • Pipelines
  • Land Development
  • Rehabilitation
  • Urban
  • Shale
  • Roading
  • Barr Engineering, Single Turbine Project

  • OnTrack, Airspace Ownership Sim

  • Gold Fields Australia, Mankayan Project

  • SKM, New Acland Coal Mine

  • Contact Energy - LNG Plant

  • Country Energy, Cooma to Bega

  • Lorem Ipsum

  • Lorem 876s

  • AGL, Nyngan and Broken Hill Solar

  • Lorem Ipsum

  • Transfield Services, Mt Emerald

  • Lorem Ipsum

  • Legend, Mt Isa Phosphate Plant

  • Siemens, Snowtown Base Model

  • BECA, Brunswick Terminal Station

  • Lorem Ipsum

  • Meridian Energy, Brooklyn Turbine

  • Lorem Ipsum

  • Meridian Energy, Greta Valley Windfarm

  • Meridian Energy, Hayes Cumulative

  • Solid Energy, Matauran Concept Visualisations

  • Nexen Cordova Road

  • Lorem 76wind

  • Syncrude, Historical Aerial Mine Stages

  • BC Hydro Surrey Substations

  • Shell Wind Energy, Bear River Wind

  • Lorem Ipsum 1

  • Lorem Ipsum 2

  • Lorem 3

  • Lorem 4

  • Lorem 45

  • Lorem 69

  • Lorem 876

  • Lorem 432

  • Lorem 76t

  • Lorem p87

  • Lorem t65e

  • Lorem 82

  • Lorem u76

  • Lorem 77y

  • lorem 7438

  • lorem uhgs

  • lorem spain

  • Lorem africa

  • Lorem mine

  • Lorem p924

  • Lorem H

  • Lorem k867

  • Lorem 75

  • Lorem perth 3

  • Lorem perth 1

  • Lorem perth 2

  • AGL

  • Hyder Consulting

  • Hyder Consulting

  • Senex

Contact us

United States

Truescape USA Inc.
US Office. +1 917 399 4190

575 Lexington Avenue
4th Floor
New York
NY 10022

Level 2
1925-B Richmond Ave
TX 77098-3401

For new business enquiries in
North America:

Tony Coggan
[email protected]
US Cell: +1 518 538 3236


Truescape Canada Inc.
Ph. +1 518 538 3236

1200, 700 - 2nd Street S.W.
Calgary AB T2P 4V5

For new business enquiries
in Canada:

Tony Coggan
[email protected]
US Cell: +1 518 538 3236

New Zealand

Truescape Ltd
Ph. +64 3 365 0405

Level 2
122 Riccarton Road
Christchurch 8041

PO Box 8641
Christchurch 8440
New Zealand

Alan (Mac) Mckinney
[email protected]


Truescape Australia Pty Ltd.
Ph: +64 3 423 9378

Level 10
12 Creek St
Queensland 4000

For new business enquiries in Australia:

Shane Berry
[email protected]
NZ Cell:
+64 29 200 7140.

World Map
  • New Zealand

  • United States

  • Australia

  • Canada

  • Houston

  • San Diego